Website Migration SEO
Website Migration SEO: protecting your rankings through a move
Moving to a new platform, domain or site structure is high risk for SEO. The right planning, before and after the move, is the difference between keeping your rankings and losing them.
What does Website Migration involve?
A website migration, whether you’re moving to a new platform, changing your domain, or restructuring your site, is one of the most disruptive things you can do to your search visibility. Done without proper SEO oversight, it can wipe out years of accumulated rankings in a very short space of time.
The most common problems aren’t obvious until the damage is done. Redirect chains, broken links, pages that disappear from Google’s index, content duplicated across old and new URLs. These are the issues that cause traffic to drop sharply after a migration and take months to recover from.
I manage the technical SEO side of website migrations, working alongside your developer or agency to make sure the move is planned and carried out in a way that protects your existing search visibility.
Key benefits
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Protect the search rankings and organic traffic your business currently relies on
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Avoid the costly mistakes that cause post-migration traffic drops
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Clear technical SEO oversight throughout, from planning to post-launch checks
How it works
How it works
Don’t let a website migration cost you your search rankings.
1
Pre-migration audit
A full crawl of your existing site to map every URL, identify your highest-value pages and flag any issues before the move.
2
Redirect mapping
A complete redirect plan so every old URL points correctly to its new equivalent.
3
Pre-launch checks
Reviewing the new site before it goes live to catch problems before they reach Google.
4
Launch day support
Monitoring the migration as it happens and flagging any issues in real time.
5
Post-launch review
Crawling the new site after launch to confirm redirects are working, no pages have been lost and rankings are holding.
Who it’s for
Who is this for?
This service works best if any of these apply.
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You’re moving your website to a new platform such as WordPress, Shopify or Squarespace
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You’re changing your domain name or URL structure
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You’re redesigning your site and the page structure is changing significantly
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You’ve been told by your developer that SEO is “handled” but want independent oversight
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You’ve had a traffic drop after a previous migration and need to understand why
Planning a move? Let’s protect your rankings.
Tell me what’s changing and when, and I’ll let you know how I can help keep your search visibility safe.