SEO Strategy & Roadmap
SEO Strategy & Roadmap: your full picture
A clear SEO plan built around your business, so you know exactly what needs to happen, why, and in what order.
What does the SEO Strategy & Roadmap involve?
An SEO audit tells you what’s wrong. A strategy tells you what to do about it, and in what order.
This service combines a full website audit with in-depth keyword research, so you understand not just what’s holding your site back but what opportunities you’re missing. The result is a clear, prioritised action plan that maps out exactly what needs to happen, why, and when.
You can use it to guide your own efforts, hand it to a web developer or content writer, or I can help you put it into action. Either way you leave with a plan built around your business, not a generic checklist.
Key benefits
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A full picture of your current SEO position: technical, on-page and content
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Keyword research that reflects how your customers actually search, not just high-volume terms
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A content gap analysis showing where you’re missing opportunities your competitors are taking
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A prioritised action plan you can act on immediately, without needing to interpret a complex report
How it works
How it works
Stop guessing what your website needs.
1
Full SEO audit
A close look at your technical foundations, on-page performance and site structure.
2
Keyword research
Identifying the terms your customers use and mapping them to your existing pages.
3
Content gap analysis
Finding where your site is missing content that could be bringing in traffic.
4
Internal linking review
Making sure your site structure supports your most important pages.
5
Meta data recommendations
Page titles and descriptions written and ready for you to put in place.
6
Delivery
A clear written report with every action prioritised by impact.
Who it’s for
Who is this for?
This service works best if any of these apply.
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You’ve had an audit before but never had a clear plan to act on it
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You want to understand your SEO position before investing further
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You’re planning new content or a site refresh and want it built on solid foundations
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You don’t have in-house SEO support and want a plan you can hand to someone else to carry out
Not sure where to start? Drop me a message.
Tell me a bit about your website and where you’d like to get to, and I’ll point you in the right direction.